The great thing about marketing campaigns is that they can really help spread the word about your business and get people talking. But before you launch another huge push, there are a few things to avoid if want it to be successful like overusing cliche phrases or selling too hard with promises of instant success! Here’s three mistakes we see often in businesses’ marketing plans – so don’t make them yourself:
1. Avoid Using Cliches
We’ve all seen them before: those marketing campaigns that rely on trite phrases and hackneyed slogans. “We’re thinking outside the box!” “Just do it!” It’s tempting to try and use these sorts of cliches to make your campaign more memorable, but more often than not, they’ll just make your campaign seem dated and unoriginal. So, instead of reaching for the low-hanging fruit, try coming up with something fresh and new that will really capture people’s attention.
2. Don't Oversell
When you’re creating a marketing campaign, it’s important to strike a balance between selling your product or service and providing useful information. If your campaign is nothing but a hard sell, people are going to tune out pretty quickly. On the other hand, if your campaign is all informative with no call to action, you’re not going to see the results you’re looking for. The key is to find a happy medium where you’re providing value without being too pushy.
3. Steer Clear Of Generalities
It’s important to be specific when you’re creating a marketing campaign. If your message is too vague, it’s not going to resonate with people. For example, let’s say you own a carwash and you want to run a promotion for first-time customers. Instead of just saying “Come try our car wash!” say something like “Bring in this coupon for $5 off your first visit.” This helps people understand exactly what they need to do in order to take advantage of your offer—and it increases the chances that they’ll actually follow through.
Marketing campaigns can be an effective way to reach new customers and grow your business—but only if they’re done right. By avoiding cliches, overselling, and generalities, you can create a campaign that will really capture people’s attention and deliver results. So, keep these things in mind the next time you sit down to brainstorm your next big marketing push!