If you’re not seeing the results you want from your marketing campaigns, it might be time to switch up your strategy. Here are three ways to improve your marketing campaign’s performance, courtesy of the marketing folk.
1. Get personal
The first step to better performance is to get personal—with your data, that is. Look at what kind of behaviour your most valuable customers exhibit and target your marketing efforts accordingly. This could mean segmenting your list and tailoring your message to specific groups, or it could mean using data from past purchases to inform your future decisions. In either case, getting personal with your data will help you create more targeted, effective campaigns.
2. Make it mobile
More and more people are spending their time on mobile devices, so it’s crucial that your marketing campaigns are optimized for this growing demographic. This means making sure your website is responsive, designing email campaigns that look good on a small screen, and creating ads that can be easily consumed on the go. Failing to adapt to the mobile landscape will result in lost opportunities and poor performance.
3. Be creative
In a world where everyone is bombarded with marketing messages on a daily basis, it’s important to stand out from the crowd. This means being creative in both the messaging and delivery of your campaigns. Whether it’s a quirky email subject line or an interactive website experience, thinking outside the box will help you grab attention and improve performance.
If you’re not happy with your marketing campaign’s performance, try one of these three strategies: get personal with your data, make it mobile-friendly, and be creative. With a little effort, you can see big results.