Marketing small and medium sized businesses (SMEs) can be a daunting task. There are so many moving parts, and it can be difficult to determine where to allocate your limited resources. Should you focus on online advertising? Social media marketing? Traditional print or TV ads? The options are endless—and overwhelming.
The good news is that there is a of marketing agency that is specifically designed for SMEs: folk marketing. Folk marketing is a form of marketing that relies on community involvement and grassroots efforts. It emphasizes creativity and word-of-mouth over traditional advertising techniques. And it can be extremely effective—if done correctly.
What is Folk Marketing?
Folk marketing, also known as community marketing or guerilla marketing, is a type of marketing that relies on creative, non-traditional techniques to generate buzz and excitement about a product or service. It usually involves engaging directly with potential customers in an informal setting—think street festivals, farmers markets, and local events.
The goal of folk marketing is to build relationships with potential customers and create a connection with the community. This type of marketing is often more effective than traditional advertising because it feels personal and genuine. People are more likely to remember—and respond positively to—a brand that they have a personal connection with.
How to Do Folk Marketing
If you’re interested in using folk marketing to promote your SME, there are a few things you need to keep in mind. First, focus on your target market. Who are you trying to reach? What sort of messaging will resonate with them? Keep your target market in mind when planning any sort of folk marketing campaign.
Second, be creative. Folk marketing is all about standing out from the crowd, so don’t be afraid to think outside the box. Get your team together and brainstorm some ideas—the more creative, the better. After all, the whole point of this type of marketing is to get people talking!
Finally, have fun! Folk marketing should be enjoyable for both you and your team members, as well as your potential customers. If it starts to feel like a chore, take a step back and reevaluate your approach. After all, part of the appeal of folk marketing is its informality—don’t lose sight of that in the midst of planning your campaign.
Folk marketing can be an extremely effective way to promote your SME—but only if it’s done correctly. Keep your target market in mind at all times, get creative with your campaigns, and most importantly, have fun! If you do all three of those things, you’re sure to see success.