There are two styles of marketing- aggressive and passive. If you’re a business owner, chances are you’ve tried a bit of both. But what works best for your company? Keep reading to see how you can find out.
What is aggressive marketing?
Aggressive marketing is defined as “a style of marketing that focusses on making the potential customer aware of the product or service, even if they don’t want to be.” This can be done in a number of ways- think pop up ads, interstitials, and autoplay videos. If you’ve ever been browsing the internet and had an ad come up that you couldn’t exit out of, that’s aggressive marketing in action.
While this type of marketing can be effective in getting a product or service in front of potential customers, it can also be off-putting. Too much aggressive marketing can make a potential customer feel like they are being attacked, and no one wants to buy from a company that makes them feel that way. That’s why it’s important to strike a balance- you want to make sure your potential customers know about your product or service, but you don’t want to alienate them with too much forceful marketing.
What is passive marketing?
Passive marketing is the polar opposite of aggressive marketing. Rather than shoving your product or service down potential customers throats, passive marketing focus on making your product or service available and letting customers come to you when they are ready. This is often done through SEO – optimizing your website so that it appears higher in search engine results pages. That way, when potential customers are looking for a product or service like yours, they are more likely to find you.
Passive marketing can be a great way to build trust with potential customers. By making yourself available when they are ready to buy, rather than forcing them to buy when you want them to, you build goodwill and show that you respect their autonomy. However, because passive marketing relies on customers coming to you rather than the other way around, it can often take longer to see results.
So which one should I use?
The answer, as with most things in life, is somewhere in the middle. A mix of both aggressive and passive marketing is usually the most effective way to reach potential customers and get them interested in your product or service without turning them off entirely.
As a business owner, it’s important to understand the different styles of marketing and how they can impact your business. Aggressive marketing can be effective in getting your product or service in front of potential customers, but it’s important not to go too far and risk alienating them. Passive marketing is a great way to build trust with potential customers, but it can often take longer to see results. The best approach is usually a mix of both styles.