Get The Latest

Insights

What is marketing?

Marketing is an essential part of any business. It’s the process of creating a relationship between a company and its customers. Marketing involves every aspect of a customer’s experience with a product or service, from the first time they hear about it to the moment

Read More »

The Benefits of Marketing Automation

Marketing automation is the process of using software to automate marketing tasks. This includes everything from email marketing and social media to lead generation and customer segmentation. At its core, marketing automation is about saving time and increasing efficiency. By automating tasks that would otherwise

Read More »

How to Easily Increase Your Marketing ROI

If you’re a business owner, CEO, or marketing manager, you’re always looking for ways to increase your marketing ROI. The good news is that there are a number of easy ways to do just that. Here are four tips that will help you get more

Read More »

The science behind marketing campaigns

At The Marketing Folk, we believe that science should drive all marketing campaigns. We use a data-driven approach to campaign management, which means that we make decisions based on analytics and hard numbers rather than hunches or gut feelings. Our team of marketing experts has

Read More »

Google Analytics Mistakes You Could Be Making

Are you using Google Analytics to track your website data? If so, you’re on the right track. Google Analytics is a powerful tool that can give you a ton of insights into how people are interacting with your website. However, it’s important to use it

Read More »
Scroll to Top