Insights

Successful marketing campaigns are designed to generate attention and drive sales. But what happens when a marketing campaign totally bombs? In this blog post, we’ll take a look at some of the funniest marketing campaigns that backfired—badly. From ineffective celebrity endorsements to offensive advertising, these

In the business world, there’s a fine line between funny and offensive. Get it right, and you’ll have people talking about your brand for days, weeks, even months. But get it wrong, and you’ll be the subject of social media backlash that can quickly spiral

In business, it’s always important to be clear, concise, and direct in your communication in order to get your point across—right? Well, not always. In fact, some of the most effective marketing campaigns use what are called “masking messages.” Masking messages are essentially messages that

If you’re not happy with the performance of your marketing campaigns, it’s time to take a close look at what you’re doing and make some changes. The good news is that even small tweaks can make a big difference. Here are some top tips from

If you’re not seeing the results you want from your marketing campaigns, it might be time to switch up your strategy. Here are three ways to improve your marketing campaign’s performance, courtesy of the marketing folk. 1. Get personal The first step to better performance

Unfortunately, not every marketing campaign is a resounding success. Sometimes, things just don’t go the way you planned—and that’s okay. The important thing is to know when your campaign is going off the rails so you can course-correct as soon as possible. Here are four

Marketing is essential for any business, but it can be difficult to do well. There are a lot of moving parts and if even one thing goes wrong, it can have a ripple effect that jeopardizes your entire campaign. That’s why we’ve compiled a list

If you’re not happy with the performance of your marketing campaigns, it might be time to try something new. In this blog post, we’ll share some top tricks from The Marketing Folk that can help you improve the performance of your campaigns and get the

You might be thinking, do I really need marketing for my business? The answer is most likely, yes. Marketing is essential for businesses of all shapes and sizes. It’s a way to connect with your customers and learn about their needs and wants. By understanding

When it comes to marketing campaigns, businesses often times find themselves in a bind. They either don’t have the personnel to handle a campaign of that size or they lack the knowledge of how to properly execute a marketing campaign. That’s where The Marketing Folk

Marketing is a crucial part of any successful business, but it’s also easy to make mistakes that can cost you dearly. In this blog post, we’ll rundown the five worst marketing mistakes your company can make and how to avoid them. 1. Not Defining Your

Marketing campaigns can make or break a business. On one hand, a well-executed marketing campaign can result in a huge increase in sales and brand awareness. On the other hand, a poorly executed marketing campaign can be an expensive flop that does more harm than