Insights

In today’s business world, the importance of having a strong online presence has never been greater. Chief marketing officers (CMOs) play a vital role in helping companies achieve their desired level of visibility and branding. But what exactly is a CMO? And what can they

CEOs and business owners, we need to talk about your marketing strategy… or lack thereof. In today’s digital age, a company cannot survive without some sort of marketing plan in place. And yet, so many businesses still don’t have one. Why is that? Is it

If you’re in business, you know that marketing is essential to your success. After all, how can you sell your products or services if no one knows that you exist? That’s where The Marketing Folk come in. We are a team of marketing experts who

The great thing about marketing campaigns is that they can really help spread the word about your business and get people talking. But before you launch another huge push, there are a few things to avoid if want it to be successful like overusing cliche

As business owners, CEOs, and marketers, the Marketing Folk are always looking for new ways to help increase profits and grow your businesses. One of the most important things to focus on is customer lifetime value (CLV). CLV is the total amount of money that

You’re a savvy business owner. You know your product or service inside and out, and you’re passionate about what you do. But when it comes to marketing, you’ll be the first to admit that you need some help. So, you start looking for a marketing

Managing a company’s marketing efforts can be daunting, especially for small businesses. That’s why many companies are hiring a Chief Marketing Officer (CMO). A CMO can help your business achieve its marketing goals and grow. Here are three benefits of hiring a CMO. The three

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. With social media and other digital channels, customers have a lot of choices when it comes to where they get their information and make their purchasing decisions. That’s

Hey business owners and CEOs- are you looking to make your marketing campaigns more effective? Well you’ve come to the right blog post! Keep reading to find out some of our top tips. Marketing is a tough game. You could have the best product or

An Introduction to SoLoMo for Business Owners What is SoLoMo? Simply put, it stands for social, local, and mobile. But what does that mean for businesses? In today’s digital age, it is more important than ever for businesses to have a presence on all three

With the world economy in flux, many businesses are re-evaluating their marketing strategies. With so much uncertainty it can be difficult to know where you should start your campaign or what direction will work best for this new environment we find ourselves living with today

If you’re like most business owners, CEOs or marketing decision-makers, you want to partner with an agency that is not just good, but great. You want an agency whose team will be manufacturer of your marketing success story. That’s why we pulled back the curtain