You’ve seen the stats, and you know that marketing campaigns are essential to any business growth strategy. But which ones should you choose? What will work for your business? Luckily, we’ve got you covered. Here are 7 types of marketing campaigns that always produce results.
1. Social Media Contests
Social media contests are a great way to increase brand awareness and engagement. People love free stuff, so offer a prize that is relevant to your product or service. To ensure maximum reach, promote your contest across all of your social media platforms and make sure to use relevant hashtags.
2. User-Generated Content Campaigns
User-generated content (UGC) is any form of content—text, images, videos, etc.—that has been created by someone other than your company or brand. UGC campaigns are an excellent way to promote your brand because they tap into the power of social proof. When potential customers see that others are using and enjoying your products, they are more likely than ever to make a purchase themselves.
3. Referral Programs
Referral programs are a great way to not only generate sales but also to create brand loyalty. When customers refer your products or services to their friends and family, they are more likely to continue doing business with you in the future. Make it easy for customers to refer you by providing them with referral links or discount codes that they can share with their network.
4. influencer Marketing Campaigns
An influencer is someone who has a large following on social media and who is considered an expert in their field. Influencers can help promote your brand by creating sponsored posts or by conducting giveaways or contests on behalf of your company. The key to successful influencer marketing is to choose an influencer who is a good fit for your brand and whose audience is relevant to your target market.
5. Collaborations and Partnerships
Forming partnerships with other businesses in your industry can help you reach a wider audience while also building trust and credibility with potential customers. A collaborative marketing campaign could take many different forms, such as co-sponsoring an event, co-creating a piece of content, or even just cross-promoting each other’s products or services.
6. Cause Marketing Campaigns
Passionate about a cause? Why not promote both your business and your values at the same time with a cause marketing campaign? Cause marketing campaigns have been shown to not only increase sales but also improve customer perceptions of a company. When done well, cause marketing can be a win-win for everyone involved. If you decide to go this route, make sure to choose a cause that aligns with your brand values and be prepared to commit long-term; cause marketing is not something you can do half-heartedly and expect results from.
7. Local Sponsorships
Local sponsorship opportunities are often overlooked but can be an excellent way to raise brand awareness in your community while also supporting a good cause. A local school sports team, for example, is always in need of sponsorships to help offset the costs of uniforms, equipment, etc.; sponsoring such a team would give your business valuable exposure while also benefiting the community—a true win-win! There are endless opportunities for local sponsorships; it just takes some investigation on your part to find the right fit for your business goals.
No matter what type of business you have or what industry you’re in, these 7 types of marketing campaigns will always produce results! By increasing brand awareness, engagement, and loyalty among current and prospective customers alike, these campaigns will set you up for success now and long into the future! So what are you waiting for? Get started today!