At The Marketing Folk, we believe that science should drive all marketing campaigns. We use a data-driven approach to campaign management, which means that we make decisions based on analytics and hard numbers rather than hunches or gut feelings. Our team of marketing experts has extensive experience planning, executing, and measuring the results of marketing campaigns across a wide variety of industries.
Why Science Matters in Marketing Campaigns
There are a lot of moving parts when it comes to managing a marketing campaign. From choosing the right channels to targeting the right audience to crafting the perfect message, there’s a lot that goes into making a campaign successful. And while it’s important to have a creative team that can come up with big ideas, it’s equally important to have a scientific approach to campaign management so that those big ideas are executed in the most effective way possible.
The Marketing Folk uses cutting-edge marketing software and tools to get insights into how our clients’ customers are interacting with their brand. We then use those insights to inform our campaign strategy and make sure that we’re laser-focused on achieving the client’s objectives. Because at the end of the day, that’s what really matters—results.
Case Studies: How Science Drives Our Campaigns
To show you how science drives our managed marketing campaigns, we’ve put together a few case studies from some of our recent clients.
Client A is a home improvement company that wanted to increase brand awareness and leads in their local market. Through our research, we found that their target audience was most active on Facebook. So, we ran a series of targeted Facebook ads that generated over 2,000 leads in just two months.
Client B is an e-commerce company that sells products worldwide. They came to us wanting to increase traffic to their website and sales. After taking a look at their website and analytics, we found that they had a high bounce rate and people were leaving the site before completing a purchase. We worked with them to improve their website design and user experience, which helped increase sales by 20% in just one quarter.
Science should always be at the forefront of any marketing decision—whether it’s choosing the right target audience or designing effective messaging for your campaign. If you’re not using data and analytics to inform your marketing strategy, you’re missing out on valuable insights that could help take your business to new heights. Contact us today to learn more about how The Marketing Folk can help you drive results with our data-driven approach to managed marketing campaigns!